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It does seem different, but it's architecturally honest. If the architect tried to recreate the facade of the Eastern Columbia Building, it probably would have come out a lot worse. The building will be a parking structure for the EC building, and I heard that it may have some ground floor retail space, and possibly rooftop open space as well (the latter was from one of the sales agents for the building). I'm interested to see what it will look like when it's done. I think that putting a modern style next to the historic styles of Broadway injects new life into the street, reflecting what is actually happening there - new life & new energy in a beautiful historic corridor. The new construction will accent the historic character, not diminish it, in my opinion.


I have no doubt of it's function. The form, however looks like the 50-60s style false fronts on Broadway's buildings that were placed to compete when shopping migrated to malls away from the Historic Core. The color is true. We will wait and see what it looks like completed.

I also wonder if the "make downtown a lifestyle" was inspired by The Standard, which accents a different decade.


i like the idea behind the new design: the juxtaposition of contemporary with classic art deco. it would have been a mistake to build an art deco parking garage. i'm not sure about the execution yet. i hope they light it and the EC well.

the top level will be uncovered parking and there is small retail space fronting broadway.

potential shortcomings in aesthetics aside, if that corner of broadway and ninth (EC lofts and its 4 retail spaces, the Orpheum and its lofts, the Broadway bar, the future Blackstone building apartments, etc) becomes activated with streetlife after 6 pm, it will be a huge improvement for the broadway corridor.

Tim Quinn

It's KOR, it's ugly, it's cheap. We'll get used to it (that's the worst part)

Funny idea that we should put up with bad design because it could have been worse or that good design is now imossible or unlikely or too expensive. Architects are supposed to be masters of making do. There never is enough money to make it out of gold.

Hint based on experience: never believe anything a real estate agent says unless you can get it in writing. It's the law.

Tim Quinn

make that a signed document, even a printed fact sheet is worthless unless there is a contract. (Even contracts are slippery, come to an HOA meeting here at Molino if you want to see that in action.

I still love it here.


I'll stand by what I said and say it's a potential mistake in aesthetics accenting a decade where retail flight to other parts of L.A. took down Broadway.

If there is to be a huge improvement in the Broadway Corridor, developers have to look beyond 'if we build it, they will park' to create a street life.

Taking a modern style next to historic buildings was done so often in the 60s we lost historic intergrity. And modern has to mean by todays standards, not retro 60s.

I stand by what I say, despite the hopeful tones that reads like Real Estate PR.

Scott Mercer

The most depressing thing about that picture from 1919 is that we lost two theatres that were there: the Majestic and Tally's. Good thing we kept all the one that are still around.

That new parking garage replaced another one-story building that was there with 60's front, that held a Burger King. What's there now is certainly a big improvement, even if it's not awesome.

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